One startup idea.
Fully researched.
Twice a week.
Deep-dive reports for people serious about escaping their 9-5. Not blog posts. Market signals, real customers, and your first steps to validate.
What's in every report
Real market signals
Every idea is tied to something happening right now — a shift in behaviour, an underserved market, a gap the incumbents missed.
Honest market sizing
Bottom-up math you can follow. 500 customers at $X/month = $Y/year. No top-down "1% of a billion dollar market" nonsense.
4-week validation playbook
Every report ends with direct advice — where to find the pain, how to get your first conversation, and how to charge before you build anything.
New report drops every Monday and Friday at midnight CET.
See what you get
The Side Hustle Death Spiral Solver
01 — The Gap
Every weekend, thousands of ambitious people start side projects. They build apps, launch courses, create services. By month three, 80% have quietly given up. The pattern is always the same: they fall in love with their idea, skip talking to customers, build for months in isolation, then launch to crickets. The problem isn't lack of motivation or skill — it's lack of structure. Traditional project management tools track tasks, not learning. Business accelerators cost $10,000 and take equity. YouTube advice is scattered and overwhelming. First-time founders need a guided system that forces them through validation before they waste months building the wrong thing.
02 — Who Would Pay For This
Meet Sarah, a 29-year-old marketing manager earning $75,000 who wants to escape corporate life. She's tried three side hustles that fizzled out after two months each. She has evenings free, $200/month in discretionary spending, and zero tolerance for another failed project. She'll pay $49/month for something that prevents her from making the same mistakes again. She's not lazy — she's scared of wasting another six months building something nobody wants. She needs structure, accountability, and proof she's on the right track before investing serious time.
The full report has 4 more steps.
Market Size · Why It's Not Solved · How To Monetize · How To Actually Start
Pricing
- ✓2 deep-dive reports per week — Monday & Friday midnight CET
- ✓One actionable idea per report
- ✓Real market signals, not recycled ideas
- ✓Free during launch — no card required
Common questions
Our Mission
LeadRunner is built for people who know they want to build something — but don't know what. Every report is researched from scratch, tied to a real market signal, and structured so you can actually do something with it. No fluff. No generic listicles.